A multi-disciplinary data-driven
brand strategist & creative director

Hi, I’m
Clarissa

My number one goal is to help brands present themselves as human by developing creative design and strategy that grows their audience authentically.
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Things I’m good at

Art Direction

Whether it’s setting the tone for a campaign or helping a team execute a client’s need beyond expectation, I use visual elements to make a story come to life.

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Creative Direction

Working with the best copywriters, social media strategists, and designers, I help projects go from ideas to reality.

Brand Strategy

Understanding customer behavior, I help brands know who they’re marketing to and meet them where they are, building relationships from the start.

Bun Momming

Rabbits are cute, but they take a bit of work. Being a mom to an adorable Netherland Dwarf, I can give highly entertaining facts you didn’t know you needed.

Sleeping

In a car, on a bed, on the floor, or curled up in a chair, I’m a master at sleeping.

What I’m good at

  • Creative And Art Direction
  • Branding
  • Content Creation
  • Keeping plants alive

Selected work

Zales

Deandre the Giant

Holy Kombucha 

Vertical Nerve Website Redesign

Piercing Pagoda

Reply All: Crafting Compelling Emails that Deliver 

Vertical Nerve Brand Collateral

Halff Associates Print and Web

View the resume

My number one goal is to help brands present themselves as human by developing
creative design and strategy that grows their audience authentically.
Summary

Professional creative director, brand strategist, and digital designer with 10 years of experience.  Skilled in leadership,
goal-setting, design-thinking, and content creation to increase engagement on social media, web, and print materials. Ability to enhance human connection with brands through visual design and brand strategy, while emphasizing the importance of inclusion and diversity.

Skills

Creative Direction, Production Management, Project Management, Brand Strategy/Development, Social Media/Digital Marketing, Client Relations, Content Creation/Management, Web/Mobile Design, Graphic Design, SEO-Search Engine Optimization, Photography/Videography, HTML, Adobe Creative Suite (All), Sketch, InVision, Office Suite (365, 2016)

Experience

DIGITAL DESIGNER (Contract)
SIGNET CORPORATION (Zales and Pagoda) | Dallas, Texas | 02/2020 – 01/2021

  • Design eye-catching email layouts that lead to higher levels of engagement and increased click-through rates, as well as sales growth where possible
    • Black Friday Emails 11/27/20 vs 11/29/19 Revenue was up +218% from LY. TY $137,398 vs LY $43,227.
    • Cyber Monday revenue was up +176% from 2019. This year’s sends equal $163K (2 sends) vs last year (3 sends) 59K
  • Creating designs for templated, dynamic email campaigns and segmented customer journeys
  • Applies graphic design principles (i.e., layout, imagery, typography, etc.) to communicate themes and messages in non-interactive communication materials.

INSTRUCTOR – PART-TIME (Contract)
GENERAL ASSEMBLY  | Dallas, Texas | 02/2020 – Present

  • Classroom training to college students in Email Marketing Basics, including strategic writing strategies, designing and writing to engage web audiences, and A/B testing to create ultimate user experience
  • Additional course strategies included Instagram Masterclass, focusing on Instagram brand presence, creative content, and hashtag strategies

ART DIRECTOR/CONSULTANT (Contractor)
THE CREATIVE GROUP  | Dallas, Texas | 09/2013 – Present

  • Manage all aspects of campaign design, including innovation, development, and implementation
  • Develop and increase a brand’s visibility through strategic social media marketing campaigns
  • Implement web, email, and mobile assets for a user-experience design
  • Provide art direction, brand promotion, and interactive campaigns from concept to execution

CREATIVE DIRECTOR/BRAND STRATEGIST
FREELANCE | Dallas, Texas | 05/2011 – Present

  • Expand creative programs and design concepts that meet business objectives to advance company strategy
  • Produce video and photoshoots across DFW including booking, styling, scouting, wardrobe, and prop sourcing
  • Provide, manage, and edit content creation for podcasts, videos, blogs, and social media
  • Design responsive websites with developers that increased web traffic and revenue using HTML5, CSS, and SEO keywords

ART DIRECTOR (Contract)
CAPITAL ONE | Plano, Texas | 09/2017 – 01/2018

  • Organized and participated in brand focus groups, studied customer experience and audience reaction to Capital One’s Pre-Approval online user process and provide creative solutions
  • Communicated with researchers and brand managers to create UX design for department project
  • Designed email and direct mail marketing pieces for current and potential clients (both consumers and car dealerships)

ART DIRECTOR
DALLAS MORNING NEWS | Dallas, Texas | 02/2016 – 03/2017

  • Collaborated with Senior Content Manager on editing, layout, and design for “Reply All, An eBook on Email Marketing” that spawned six webinars and email marketing campaigns
  • Designed, coordinated, and maintained marketing collateral for clients and stakeholders including renovation of a premier website valued at $10K
  • Coordinated and facilitated internal photoshoots using photo studio and edited final photographs
  • Managed all branded collateral seen internally and externally

GRAPHIC DESIGNER
HALFF ASSOCIATES | Richardson, Texas | 07/2012 – 01/2013

  • Led design for internal firm branding development project
  • Collaborated with team members and directors to provide sound advice for presentations, proposals, and client
  • Liaise with printers and other suppliers in a timely and cost-effective manner
  • Wrote monthly press releases that highlighted company news for internal and external communication
Certifications

Google Advanced Analytics, Google Customer-Centric Marketing, Google GMP Dynamic Creative Basics, HubSpot Growth-Driven Design, HubSpot Inbound Marketing, HubSpot Social Media Marketing

The real star of it all

Hey you lovely humans!
I’m Bunny Anthajets

but my mom also calls me Bunzy, and Cutesy Ootsey Bootsy Tootsy when she wants to pick me up; I don’t get either.

Basically I run the house. I’m picky about my food (no bagged treats for me) and expect my banana at the same time every morning or I make noise with bowls using my nose.

Overall she’s OK. She changes my litterbox (I watch to make sure she does it the way I like it) and gives the best head pats, so I say she’s a keeper.

PS. Mom named me after Elton John’s Benny and the Jets, which she plays nightly.

Got questions?
Drop me a line

Send me an email at clarissanash@gmail.com and I’ll get back to you in 24-48 hours.